An Insider’s Guide to the 19 Projects of the North Platinum Corridor

In Spring 2018, the Frisco Economic Development Corporation announced a re-branding for an area previously known as the $5 Billion Mile. A new reference to the North Platinum Corridor would market Frisco more holistically, emphasizing development along the entire stretch of the Dallas North Tollway, between SH 121 and U.S. 380. Mayor Jeff Cheney shared with Lifestyle Frisco,

Frisco’s North Platinum Corridor is our urban spine – our backbone, of sorts, for economic development, tourism and entertainment opportunities. Our dynamic, mixed-use developments stretch beyond a single mile. We’re building a community offering unique experiences along our ‘North Platinum Corridor’. This urban spine showcases distinct development districts and our community characteristics vary from our southern to northern borders.

We collaborate daily to deliver the best projects and developments that will benefit Frisco taxpayers by helping us keep property taxes low. Frisco city leaders and staff plan patiently and purposefully, designing a sustainable city for future generations. Frisco’s North Platinum Corridor is an important element in that strategy.

UNT The Star Ford Center

With Frisco having experienced phenomenal growth during the past 10 years, you can’t help but notice the development taking place on both sides of the tollway as the city develops into a ‘Live, Work, Play’ destination.

The popularity of mixed-use developments, big-name tenants moving in, expansion of the Dallas Cowboys Headquarters, and the recent PGA announcement have all contributed toward establishing Frisco as a vibrant, progressive city.

Ron Patterson, President of the Frisco Economic Development Corporation, shared with us his thoughts on the growth our city is experiencing.

Frisco’s North Platinum Corridor continues to attract a variety of corporate headquarters and relocations from across the nation. Recent relocation announcements along the North Platinum Corridor, such as PGA of America and Keurig Dr Pepper, place Frisco in the national spotlight as a great city for business, as well as being a great place to live.

Also, the North Platinum Corridor offers walkable mixed-use environments that feature top tier office space including Frisco Station, The Star, Hall Park, Stonebrook Business Park and others, which are attractive to companies considering a headquarters relocation.

Let’s look at the various projects taking root along the backbone of Frisco, some only in their planning stages. We’ll start right at the top in North Frisco and travel south.

CUT by Cinemark

At the corner of 380 and the Dallas North Tollway, CUT by Cinemark has brought a new concept to Frisco from the Cinemark group. Opened in March 2019, it provides the ultimate ‘dine-in’ movie theatre experience.

  • Seat-side dining with call button service
  • Full dining menu including hand-crafted pizza fired in an Italian stone oven
  • Craft cocktails from a full-service bar
  • A Cinemark XD auditorium — the No. 1 private label Premium Large Format (PLF) in the world, featuring the largest screen in the theatre and custom surround sound
  • Cinemark’s Luxury Loungers —all-reserved electric-powered, plush, oversize recliners with cup holders and footrests in each general admission auditoriums
  • A state-of-the-art viewing environment with wall-to-wall screens and enhanced sound systems in all auditoriums
  • 4K digital projection powered by Barco projectors with RealD 3D capability in several auditoriums
  • Reserved seating in all auditoriums with online and app ticketing available
  • An inviting outside patio with a fire pit and social games
  • A large vintage themed game room
  • A sophisticated banquet room for corporate events or parties up to 50 people

PGA of America

At the beginning of December 2018, in one of the biggest land deals Frisco has experienced, the City Council voted to support the PGA of America relocating their Florida headquarters to Frisco, Texas. Located north of Rockhill Parkway between Legacy and Teel, the course will be built on the former estate of Bert Fields Jr. and anchor a larger development to include a whole host of components.

  • Two 18-hole golf courses, including a full championship course
  • A 9-hole dedicated practice course.
  • First “made-for-TV” golf course in America ready to host PGA World-class tournaments and the Ryder Cup
  • Clubhouse with full access for the public
  • 500 room hotel to be owned and operated by Omni Hotels & Resorts
  • 127,000 square foot conference center
  • 100,000 square foot PGA global headquarters and their education facility
  • An experience & entertainment center incorporating retail, restaurants, and live music venues

PGA Approved by Frisco City Council Dec 2018

Lesso Mall Development

Right next to CUT at 380 and the Dallas North Tollway, the Lesso Mall Development will consist of 78 acres of retail, office, hotel, and urban living residential space divided into 3 sub-districts with green spaces intertwined.

  • Frontage District to contain Hotel, retail and office space
  • Lifestyle district to contain a multi-level shopping mall with parking, plus one 18 story urban living tower
  • Southern District will contain much of the residential component along with more retail and office space.
  • Ponds, sculptures, waterfalls, green areas, outdoor dining and hike and bike trails will complement the area
  • The architecture will have a modern feel, housing unique buildings with smooth finishes, contours, and glazing techniques.

Buildout is expected to finish 2021/22

Texas Health Presbyterian Hospital

Set to open late 2019 this hospital set on 20 acres east of the Dallas North Tollway and Panther Creek Pkwy, featuring the best in primary medical care for Frisco and surrounding area residents.

  • 140 bed facility
  • Cancer Center
  • Brain Institute
  • Rehabilitation Center
  • Pediatrics Unit
  • 24/7 emergency room
  • Surgical Services
  • Women’s services
  • Neonatal ICU
  • Medical Office Building housing primary care practices
  • Multispecialty Clinic

National Soccer Hall of Fame

Following a $55 million renovation of Toyota Stadium, the NSHOF officially opened in October 2018 with a spectacular day of ceremony headlined by an Imagine Dragons concert. It stands proud in the heart of Frisco on Main Street just east of the Dallas North Tollway, offering a state-of-the-art experience for beginners and fanatics alike. The NSHOF celebrates players, veterans, and supporters of American Soccer, inviting guests to immerse themselves in the world of this popular sport.

  • 2 components – ‘National Soccer Hall of Fame’ and the ‘Hall of Fame Club’
  • Interactive video digital boards and exhibits
  • Iconic Soccer Memorabilia
  • Serves as the home for future ‘Hall of Fame’ annual induction ceremonies
  • Choice of event spaces for corporate entertaining, private parties and special occasions
  • Annual and Lifetime memberships available
  • Individual Day tickets, group passes, and public tour packages

Toyota Stadium National Soccer HOF

Frisco Fresh Market

Opened in June 2018 Frisco Fresh Market brings you a large open-air market in the heart of Frisco at the corner of Main and Frisco Street.  Artisan vendors and fun events with space the whole family can enjoy.

  • Over 90 booth spaces of varying size and layout across 16,000 sq. feet.
  • A climate-controlled environment year round
  • Spacious storage area including cold storage and industrial-sized freezers.
  • A performance lawn incorporating outdoor activities
  • Approximately 2,300 square feet of space for a uniquely styled beer garden
  • 600+ surface parking spots with convenient handicapped spaces.
  • On-site quality restroom facilities
  • Phase 2 and 3 will include an indoor market, 4 new restaurants, and an outdoor art museum and mural park

World Cup Center

A proposed office, retail and hotel space at World Cup way and All Stars Avenue beside Toyota Stadium

  • 5 story hotel
  • 3 office buildings (60,000 sq feet)
  • 2 restaurant and retail buildings (10,000 sq feet)
  • Hike and bike trail to the Cotton Creek
  • Centered around 2 large plaza gathering areas providing open views of the soccer fields beside Toyota Stadium

The Railhead

Combination of office, retail, restaurant, hotel and urban living all built around a central park area. Newman Developments bring this project to Frisco on the west side of the tollway just south of Wakeland High School.

  • Large Urban Central Park will be the centerpiece to the development surrounded by sit down restaurants, food trucks and planned family entertainment like ‘jazz in the park’
  • 250,000 square foot 10 story office building
  • 50,000 square foot wellness center with rooftop tennis courts
  • 4 level parking garages
  • 1,280 Urban and senior units proposed
  • Projected to bring 3000 jobs to Frisco

Lifetime Athletic Resort Destination and Courtyard Marriott Hotel

32-acre property on the west side of the tollway and north of Main Street will house Lifetime Fitness and will also have retail and office space like what currently exists in the nearby Frisco Market Center.  The development will be divided into two sub-districts; Legacy district and the tollway district.

  • 2 pools and aquatic center
  • 12 tennis courts
  • Outdoor soccer pitch
  • Central open green space
  • 3 office buildings
  • 2 retail/restaurant buildings

 Also, in the plans is a Courtyard Hotel by Marriott to be located at the shopping and entertainment district of Frisco Market Center.  The property will have 148 rooms and is expected to open late 2019 at Main and the tollway.

Medical City Hospital Frisco Square

Medical City Healthcare purchased the foreclosed property on the east side of the Dallas Tollway at Main Street in early 2016.  This is a full service 53-bed acute care hospital offering a range of services. It’s also a “green” facility, silver LEED (Leadership in Energy and Environmental Design) certified.

  • Adult and pediatric surgery
  • Orthopedics
  • Brain and spine services
  • Plastic and reconstructive surgery
  • Bariatric and Metabolic Institute
  • Cardiac catheterization lab
  • Expanded emergency department
  • Robotic-assisted laparoscopic surgery
  • Weight loss surgery
  • Imaging

Expanded Women’s Services launched Oct 2018 include:

  • 13 luxury delivery and recovery rooms
  • 6-bed, Level II neonatal intensive care unit
  • 3 dedicated cesarean section operating rooms
  • 10-bed nursery

Looking to the future construction has started on a 5-story medical office building, with a 4-story garage, just south of this location with plans to complete in late 2019.

Stonebrook Business Park

A 7-acre mixed-use business park located on the west side of the Tollway north of Stonebrook Pkwy.

  • 480,000 sq. feet of office space across 4 buildings
  • 55,000 sq. feet of retail and restaurant space
  • Structured onsite parking for tenants
  • Site for a proposed hotel

Scottish Rite for Children Orthopedic and Sports Medicine Center

Built on 10 acres at the northeast corner of Lebanon and the Dallas North Tollway, Scottish Rite Children’s Hospital opened in October 2018. It was designed with rainbow colors, beautiful art sculptures, coffee bars, mobile device outlets and comfortable seating throughout to promote a home away from home feeling and take the anxiety out of a typical hospital visit. This 5-story building with over 345,000 sq feet will support the demand for youth sports injury care and rehabilitation in a city labeled ‘Sports City USA’.

  • Walk-in fracture clinic
  • Orthopedic day surgery options for children
  • MRI, X-ray and CT scan capabilities
  • Movement science center for sport specific training and testing
  • Physical therapy gym
  • Playing fields and playground park with adaptive play equipment
  • Running track and walking trails
  • Apartment style family waiting rooms with sibling play areas
  • Conference center and meeting rooms
  • 150 seat auditorium to serve community needs besides academic gatherings
  • Ronald McDonald family room

Scottish Rite Hospital

Frisco Music City

A unique commercial family entertainment facility on the west side of the Dallas Tollway at McCandless Way, Frisco’s Music City will host concerts, movies, wine festivals, emerging songwriters, fashion shows and theater productions. Approved by Frisco City Council in June 2018, it’s set to break ground later this year.

  • 1002seated indoor theater and concert hall
  • 25ft high Sound Screen and containment wall with illuminated graphics
  • 390-capacity outdoor seated area comprised of picnic tables for 250 people and additional seating to host another 100 guests
  • Outdoor stage with a solid shaded roof element
  • Adequate parking for over 400 cars
  • See through glass walls to promote a visual seamless connection between areas
  • Outdoor kitchen area to host celebrity chefs and cooking demonstrations
  • Dining choices will consist of an upscale premium steak restaurant and a second more casual space offering a family menu option
  • Secluded wine room and VIP area

The Star

Firmly established as a favorite with Frisco residents and visitors, The Star opened just over two years ago with 91 acres of sports, recreation, and entertainment. The Star hosts live music, events, sports, family festivities, and more. The 12,000-seat Ford Center sits at center it all as a backdrop to a variety of dining options, from upscale to fast casual.

  • Official World Headquarters and practice facility for the Dallas Cowboys
  • Playing field for Frisco ISD football teams
  • Interior and exterior video boards
  • One indoor and two outdoor (turf and grass) NFL compliant practice fields
  • Luxury suites and premium hospitality area overlooking fields
  • Tostitos Championship Plaza open to the public year-round and host to many special events
  • The Star Entertainment District with over 30 restaurants and stores to shop, dine and experience everything Cowboys
  • Doctor Pepper ‘Ring of Honor’ walk
  • Omni Frisco Hotel
  • Cowboys Fit 60,000 sq. feet luxury gym
  • Twelve Cowboys Way – 17 story luxury residential tower, Twelve Cowboys Way is a unique partnership between two Pro Football Hall-of-Famers, Cowboys owner Jerry Jones Sr, #12 Roger Staubach, and Dallas-based developer and former Dallas Cowboys center, Robert Shaw. Twelve Cowboys Way is where elite living will meet exclusive access.
  • Baylor Scott and White Sports Therapy and Research facility
the-star-frisco-15.jpg

Image courtesy Maddie Cargile

Frisco Station

Promoting a ‘Smart, Creative and Healthy’ lifestyle Frisco Station is well underway on the west side of the tollway between John Hickman and Cowboys Way.

  • 32 acres of ponds, parks, and trails
  • An entertainment district, known as ‘The Hub’
  • 5 million square foot of Class A office space and a conference center
  • 600 room hotel campus offering four hotel choices
  • An amphitheater providing access to signature outdoor events like theatrical performances, concerts, festivals, culinary and wine events
  • The Alamo Drafthouse Cinema (not yet constructed) with indoor seating, outdoor patios, and a Video Vortex Bar
  • Station House – 301 pet-friendly apartment homes and townhouses with modern luxury amenities including a fitness center
  • Robust communications and power infrastructure supporting access to autonomous vehicles and Uber Air Taxi’s
  • AT&T 5G evolution wireless technology throughout the parks, residential, hospitality and corporate spaces.

Frisco Station, Frisco Texas

The Gate

Currently under construction just west of the Dallas Tollway at John Hickman Pkwy, The Gate is a 40-acre master planned development funded by Dubai-based Invest Group Overseas, incorporating retail, office, dining, residential and open green spaces.

  • Luxury apartment living complex known as ‘Domain at the Gate’
  • 11,000 sq foot clubhouse
  • 2 level fitness facility
  • Golf simulator
  • Dog spa
  • Bike garage
  • 650,000 sq feet of Class A office space ranging in height from 3 to 10 stories
  • Luxury Boutique hotel
  • 130,000 sq feet of retail and dining options
  • Trails, parks, connecting walkways, natural pond and water features designed to inspire calm and relaxation

The Gate Frisco

Keurig Dr Pepper Headquarters

Announced just last month, the firm Keurig Dr Pepper will relocate their Texas corporate headquarters to Frisco from Plano where it has resided since 1998. This is one of two corporate headquarters; the other is in Burlington Massachusetts.

  • Located between The Ford Center at The Star and Frisco Station overlooking the Dallas Cowboys practice fields
  • Construction to begin August 2019 and estimated to be completed in 2021
  • A 2.5-acre plot of land for 350,000 square feet office space
  • 17 story building to include additional parking garages
  • State of the art work environment with enhanced technology capabilities and space to increase collaboration
  • Approximately 1,100 employees will relocate from the Plano office

Hall Office Park

We couldn’t take this journey along the Tollway without including Hall Park. While it’s well established in the Frisco Corporate and business world for a couple of decades now, just recently Craig Hall received approval to include construction of residential buildings. Again, a clever step in the “Live, Work, Play” direction, they’re evolving with demand and attraction for residents to have little or no commute to work, and nightlife at arms’ length.

The business park is a 162-acre award winning development located on the west side of the Dallas Tollway at the junction of Gaylord Parkway. Incorporating office, retail, restaurants, green green space, also adorned with 200 works of art and sculptures, Hall Park has been a staple in Frisco’s business community for over 20 years. Today 10,000 employees work at 17 buildings within the development.

  • 2.5 million square feet of class-A office space
  • Home of the Texas Sculpture Garden and world-renowned public art collection
  • Outdoor collaborative gathering and entertainment spaces
  • Restaurant and retail options
  • 3 miles of walking and jogging trails
  • ‘Hall Sip and Wine’ lounge
  • ‘Hall Street Eats’ Food Park
  • ‘Hall Active’ full-service fitness center for indoor and outdoor activities
  • ‘Hall Meet’ conference and training facility
  • Bike share program with 8 stations

Hall Park is also the home of a satellite campus for the University of North Texas. Currently hosting over 1,600 students enrolled in classes for Business, Data Analytics, Psychology, Design, Merchandising, Hospitality, Travel, Sports Management, and many more. Moving forward UNT has plans to open a permanent campus in the northeast quadrant of Frisco, construction of which will begin Spring 2022.

An advocate for the arts, Craig Hall has also offered to donate land within the business park to build Frisco’s first Performing Arts Center. Mayor Cheney just recently hosted discussions regarding the plan with the Frisco Independent School District and the University of North Texas as part of a public-private partnership.

Serkan Hall Park art

RoughRider Plaza

Just recently approved, this is a mixed-use development to be constructed on the east side of the Dallas Tollway between Dr Pepper Ballpark and IKEA. Designed as an entertainment destination to complement the ballpark, it will consist of offices, a hotel, and retail, plus extensive landscaping across green spaces with a unique sculptural archway entering the 14-acre site.

  • 311 room 7 story hotel by Sutton Hotels
  • 10,000 square foot convention space
  • 3 office buildings
  • 4 retail buildings
  • 1 retail and restaurant building
  • 3 parking garages to replace the current surface parking lot accommodating 1,700 vehicles
  • Open green space
  • Roughriders plaza

Frisco RoughRiders Dr Pepper

And now you’ve traveled all the way down the North Platinum Corridor to the border of neighboring Plano. Frisco, Texas has reached far beyond the small Railroad town that it used to be to embrace the lifestyle and opportunity that residents want. Meanwhile, we value our roots, evidence of which exists in the Historic Downtown Masterplan and revitalization of The Rail District.

Next time you find yourself en route somewhere on the Dallas North Tollway, why not choose the service road, instead, and drop into some of the amazing developments our city has attracted. They’re not just office complexes and hotels, but lifestyle concepts that provide variety to this amazing destination that we call home.

Related Articles:

North Platinum Corridor the Next Chapter in Frisco’s Success Story

Update to Downtown Master Plan is a Step Closer to Approval

Frisco Station a ‘Smart, Creative, and Healthy’ Lifestyle Destination

It’s Official! PGA of America is Relocating to Frisco Texas

Feasibility Study Reveals the Demand for a Performing Arts Venue in Frisco

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