College Basketball Bounces Back to Frisco with Conference USA Action

Much like the City of Frisco, Conference USA continues to push boundaries to become a brand of innovation. Last year's C-USA Championship tournament held in Frisco was such a success they're coming back for more.

This March 13-16, 2019, talent and community involvement will be showcased at the 2019 Air Force Reserve Conference USA Men’s and Women’s Basketball Championships presented by Baylor Scott & White Sports Performance Center at The Star.

This means the road to the Final Four actually comes through Frisco. The teams who cut down the nets at The Ford Center on March 16 get an automatic bid to the NCAA Tournament. So, you may be wondering who's coming to play?

Conference USA brings 12 Men's and 12 Women's Division I College teams to compete. Four Texas Teams are in the mix, including our own University of North Texas, Rice University, University of Texas at El Paso, and the University of Texas San Antonio.


The unique layout of the venue alone is intriguing enough to go check out a session. The Ford Center at The Star is a football field first and foremost, but it's an adaptive chameleon as we know from seeing concerts stages and boxing rings fill the space.

There will be 2 basketball courts installed at The Star for Conference USA's Men and Women athletes to play 22 games over the 4-day tournament. I repeat – that's 22 games over the course of a Wednesday, Thursday, Friday, and, of course, culminating in crowning a 2019 champion after the finals on Saturday.

The economic impact of this four-day frenzy of basketball games is significant. Visit Frisco ran the numbers on the 2018 tournament and they surpassed expectations for the first year of hosting the event here. We're talking a $4 Million economic impact on Frisco, with 1,400 jobs and 100,000 fans and visitors flooding into Frisco for the 4-day affair. Those dollars are a combination of things, one being all the dining out those visitors and teams do while they're in town. An estimated $700,000 was spent on food and beverage from the basketball visitors.

UNT_WKU_EDIT_CUSAClearly, it's significant to business owners and residents to have the privilege of hosting Conference USA again in 2019. Judy MacLeod, Conference USA Commissioner, said,

As one of the most sport-centric cities in the country, Frisco provides the perfect venue to propel the C-USA brand toward unprecedented heights. We endeavor to create a lasting impact on the community and invite fans and supporters to enjoy all that Frisco and the DFW area have to offer.

Bracket Rundown and Free Fan Fest

Tickets are available for each of the six sessions listed below (and enter the access code CUSA5 to save $5). First Round of the brackets starts Wednesday, March 13 with the Women tipping off at 11:00 am and Mens games starting at 6:00 pm.

CUSA basketballThe Quarterfinals Round is Thursday, March 14 repeating the same schedule as the day prior. Friday is the Semifinals, starting with the Men at 12:30 and 3:00 pm then the Women at 5:30 and 8:00 pm. It all leads up to the Saturday, March 16 Championship games at 4:30 and 7:30 pm.

Teams taking the W get the bid to the NCAA tournament, so we'll definitely be there to see who's going to the dance.

Want to have a seat for ALL the basketball action? Grab an All-Session Ticket so you don't miss a shot. Single session tickets are available, as well, to allow you to choose a specific day or game grouping to fit your schedule.

You can get in on the fun of the Air Force Reserve C-USA Championships during Fan Fest. It's free and it spans all four days of the tournament (March 13-16). Fan Fest is held on the Tostitos Championship Plaza at the Ford Center at The Star. Activities are family and all-ages-friendly and include games, interactives, live music, meet and greets, team rallies, as well as community activity themes each day.

CUSA basketball Frisco TX

Providing a Premier Experience

The league’s primary focus for its premier basketball event continues to be providing its student-athletes with a memorable, unique and first-class experience. The partnership with the Air Force Reserve represents an outstanding opportunity for the league to provide exposure and appreciation for an organization that protects our country’s freedom while honoring the league’s teams and student-athletes.

CUSA Basketball logoThe Air Force Reserve resources provide student-athletes help with college tuition assistance, student loan payback and part-time jobs which allow Reserve Citizen Airmen to advance their civilian careers or continue their educations while serving close to home.

Baylor Scott & White Medical Center is not only the presenting sponsor of the Conference USA Championships but happens to have a premier facility practically on-site. Baylor Scott and White Sports Performance Center at The Star works with athletes at any age, at any level and focuses on injury prevention, research, and wellness.

Visit to buy tickets, print brackets, learn more about Fan Fest, and to connect with Conference USA on social media.

We want you to be a part of the tournament with this exclusive ticket offer: $5 off any session of the tournament. Enter the access code CUSA5 to redeem your offer on

Session 1 – Wednesday, March 13, 2019
11:00 am/1:30 pm – Women’s First Round Game (Court A)
11:30 am/2:00 pm – Women’s First Round Game (Court B)

Session 2 – Wednesday, March 13, 2019
6:00 pm/8:30 pm – Men’s First Round Game (Court A)
6:30 pm/9:00 pm – Men’s First Round Game (Court B)

Session 3 – Thursday, March 14, 2019
11:00 am/1:30 pm – Women’s Quarterfinal Game (Court A)
11:30 am/2:00 pm – Women’s Quarterfinal Game (Court B)

Session 4 – Thursday, March 14, 2019
6:00 pm/8:30 pm – Men’s Quarterfinal Game (Court A)
6:30 pm/9:00 pm – Men’s Quarterfinal Game (Court B)

Session 5 – Friday, March 15, 2019
12:30 pm/3:00 pm – Men’s Semifinal Game (Court A)
5:30 pm/8:00 pm – Women’s Semifinal Game (Court A)

Session 6 – Saturday, March 16, 2019
4:30 pm CT – Women’s Championship Game (Court A)
7:30 pm CT – Men’s Championship Game (Court A)

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