This article is sponsored by Tumbleweed TexStyles.
It’s no secret around here that the Texas designs of Tumbleweed TexStyles are hugely popular. But a lesser-known tidbit is the brilliant custom collaboration they do with bands, breweries, restaurants, media, and more.
We’re not talking about a one-off, small run shirt for your friends to head to a party or family reunion. We’re talking about selective, exclusive projects that combine that Texana style we love with the personality of another brand. For TWT, those brands need to have a common ground and something to inspire collaboration.
Custom Designs for Cool Clients
To customize means ‘to modify personal expectations’. And when those personal expectations come in the form of requests from some of your favorite musicians, like Pat Green and the Old 97s, you jump at the chance to make it happen.
Tumbleweed TexStyles is no stranger to the Texas music scene. It’s like Where’s Waldo spotting all the TWT shirts and hats worn by notable musicians on stages and social media pages.
The custom shirt they did for Pat Green’s single “Drinkin’ Days” got two thumbs up from the singer (who happens to be one of my personal favorites). Co-Owner of Tumbleweed TexStyles Jeb Matulich also worked on album cover designs with Pat Green, and with local musician Dillon Myers.
Tumbleweed designed singer Aaron Watson’s AW logo that you’ll find on all of his new merchandise.
It’s that intersection of music and the Texas way of life that resonates with the brand Owners Brian Wysong and Jeb Matulich have built.
Designing for Sports Fans
As lovers of football, Brian and Jeb took on the task of working with Ozarka Natural Waters on their 2015 campaign about high school football in Texas. Proceeds from shirt sales during Ozarka Friday Night Lights went to the Southlake Carroll booster club.
Hardwood, Texas is the “go to” site for high school basketball coaches in Texas. It’s a private group that allows Texas high school basketball coaches to share drills, plays, schedules, forms, and message boards.
The creator of Hardwood, Texas is Jeb’s college roommate at Texas Tech, so a partnership between the two was a natural fit. The outcome was a custom line of Texas basketball t-shirt designs for the Hardwood General Store.
Tumbleweed has also worked with pitcher Clayton Kershaw’s organization, Kershaw’s Challenge. This powerful faith-based organization is focused on making life better for children and is one of Jeb and Brian’s favorite projects.
One of Jeb’s favorite projects was working with the outfitter store in Colorado, San Juan Sports, where his family goes for summer vacation. They’ve done more than 30 designs for San Juan Sports.
Designing for Disaster Relief
Tumbleweed helped raise money by designing and selling a custom shirt that was inspired by the Texas Towns shirt, but with the town of West highlighted. That began a relationship with the owner of Hemlock & Heather, who creates vintage one-of-a-kind wood wall art.
Since then, Tumbleweed has donated products or funds to churches, YMCAs, schools, booster clubs, and other groups. They also helped those in southern Texas with Hurricane Harvey relief by donating an estimated 1,500 shirts, youth shirts and onesies, along with a $5,000 cash donation through the Red Cross to help those in need.
Media, Food, Beer… You Name It.
You may have seen a certain amazing digital-only lifestyle media company sporting Tumbleweed TexStyles shirts. Yes, it’s true, and we admit we were giddy to collaborate and get our hands on our own Lifestyle Frisco team shirts. We love representing a Frisco-based biz as we’re busy around town collecting stories and content for our audience.
The Daytripper tv show has also shared in the TWT mojo. The show’s host, Chet Garner, shares a love for Texas with Brian Wysong and Jeb Matulich in this episode featuring Frisco. The #driftandexplore mantra urges people, whether it’s viewers, readers, shoppers or listeners, to explore what Texas has to offer.
Philip Taylor, the author of Part-Time Money, is one of the masterminds behind FinCon, an event “where money and media” meet. I’ll give you one guess on who helped create the t-shirt for FinCon 2012?
It’s the same Frisco textiles business who designed the 2017 Texas Monthly Top 50 BBQ shirt. Yes, Tumbleweed made the official shirt of the top 50 BBQ joints per Texas Monthly plus the 25 Honorable Mentions. I hope they got to get a taste for some of those to really understand the project objective!
In early 2019, Zavala’s Barbecue‘s highly anticipated opening birthed a collaboration for Tumbleweed TexStyles’ Sloppy Juan tee. And, yes, it’s an awesome taco with a mustache, wearing cowboy boots.
Pop Culture Breeds Popularity
As you might expect, Tumbleweed has seen growth in custom design requests over their years in business. They can’t accept each and every request…
After all, the primary focus of the brand is still their own designs about the culture of Texas – the history, music, and the lifestyle our state so perfectly encompasses. Brian Wysong explains,
Before finding myself as a teacher at Liberty High School, I worked at a branding and marketing agency. So it’s fun to lean on my previous experience and to utilize the success of Tumbleweed TexStyles to work with companies and organizations throughout Texas.
Small businesses to large corporations that seek out our help see how successful we are in the Texas market with Jeb’s creative designs and they want to bring that flavor to their custom project. This is definitely more difficult than our everyday branded designs. With custom projects, we have to really understand the target audience of our client while maintaining our style that brought them to us in the first place.
That to me is the difference in design vs art. Design is driven by strategy and art is driven by the passion and creative eye of the artist.
The success of TWT’s custom collaborations has caught the attention of large retailers across the country. It’s beyond Texas. Requests have come in from South Carolina, North Carolina, Georgia, and Florida. It’s a testament to the quality of Tumbleweed’s custom work.
Here’s a list of some of the clients proudly sporting Tumbleweed TexStyles include:
Aaron Watson | Zane Williams | Old 97’s | Pat Green | Grace Tyler| Josh Abbott Band | Texas Monthly Magazine | Chet Garner and The Daytripper | Ozarka Water | Tori Gonzales with All The Wire | Daniel Vaughn and his book Prophets of Smoked Meat | TUPPS Brewery | Cork and Growler | Countdown 2 Escape | Zavalas BBQ | Lifestyle Frisco | Dallas Observer | Do214 | KHYI 95.3 The Range | Hardwood Texas
I’m sure we’d all love our own personal TWT design. But, until I’m a famous singer like Rhett Miller or an ace MLB pitcher like Clayton Kershaw, I’m not holding my breath and will continue to shoptwt.com like everybody else.
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