How Cuff-Love Inspired Community, Creativity, and Connection

This article is sponsored by Rustic Cuff.

Finding a brand or business you love is always exciting. Whether it's a new favorite restaurant, reliable insurance agent or even a fantastic apparel brand, the first thing most of us do when we find something we love is share our discovery with a friend.

Oklahoma-born jewelry brand Rustic Cuff has seen a uniquely inspiring wave of fans who love the brand and share this love through a variety of outlets, both online and in the community.

From Friends to Facebook Fanatics

If you've visited the Rustic Cuff showroom at Legacy West, you've probably seen the stunning handcrafted bracelets and cuffs, designed by RC founder Jill Donovan. Since these versatile pieces can be stacked together in so many ways, they're a super fun fashion statement to share with friends.

RC rookies and long-time fans alike often create group texts to share their favorite cuff combos and style inspirations for new stacks. One RC superfan, BJ Weintraub, took her stack-sharing to the next level with a secret Facebook group where friends and strangers alike could post pictures of their favorite Rustic Cuff stacks —Addicted 2 Cuffs.

In 2015, I found myself texting friends pictures of my stacks and of course they would text back pictures of what they were wearing. I wanted to find a place where all my friends could post pictures and share their combinations with other friends, so I decided to create a secret group on Facebook. —BJ Weintraub, Founder of the Addicted 2 Cuffs Facebook group

The now-famous Facebook group is home to over 37,000 online members from around the world who virtually convene to share photos, stories and even a few laughs about their favorite Rustic Cuff styles. Popular group hashtags include #A2C and #JDFC, which stands for Jill Donovan Fan Club. Although the group is private to the public, RC fans can request to join through Facebook and start sharing the joy of Rustic Cuff with a whole new group of like-minded friends!

The Joy of Generosity with Project Cuffway

Combining creativity and compassion is one of RC founder Jill Donovan's specialties. Through her journey with Rustic Cuff, she's been sharing her passions with a fantastic fan base that uses their love of RC to give back to the community.

Project Cuffway is perhaps the most anticipated Rustic Cuff fundraisers each year. Fans are challenged to create complete outfits using only Rustic Cuff packaging. These fun and creative recycling projects become centerpieces at the annual Project Cuffway fashion show, a fundraising event where fans can show off their creations while contributing to a great cause.

All proceeds from the 2019 Project Cuffway event takes place in downtown Tulsa on May 3rd and will benefit the National Pancreas Foundation. Purchase a General Admission or VIC (Very Important Cuffer) ticket and enjoy a one-of-a-kind RC fashion show, live auction, silent auction, cuff pull, lite bites, drinks, desserts and more!

Join the RC Fan Club

Longtime fans and new recruits agree that Rustic Cuff community is unlike any other. Experience the joy and kindness and generosity that flows through every aspect of the Rustic Cuff brand in a showroom, on Facebook or at an upcoming event. Be sure to visit the newest RC showroom at Legacy West to browse the latest collections, hear helpful tips from the style team, and find your new favorite cuff!

Also Read: How Irrational Giving Inspired The Kindness Effect – The Story of Rustic Cuff